Consumer & Media Trends 2001-2007

This is a quantitative household survey collecting data from the general population (aged 15-64 years) about media, consumer products and brand usage behaviour.

Full demographics are collected, allowing for detailed segmentation.

Media Trends incorporates an omnibus approach – i.e. Clients can add questions of their own about specific products or issues at a fraction of the cost and receive the advantages of a large quantitative project.

The survey is regularly conducted in 7 or 8 Myanmar centres, covering a sample of approximately 2,500-2,800 (in November 2005, expanded coverage +10 townships)