Quantitative Research

Compass Research has conducted more than 100,000 interviews across Myanmar with respondents who have participated in quantitative surveys. A range of sampling methodologies, questionnaires and languages have been used to sample populations of interest to our clients on a variety of topics. Compass is involved in all stages of the research projects - research design; development of sampling frames, questionnaires, field and quality control systems; field staff selection, training and monitoring; data management; analysis and reporting. The following provides some detail of the quantitative projects Compass has conducted.

Knowledge, Attitude & Practices (KAP) Surveys

• KAP surveys have been conducted with the general population measuring behaviour and attitudes that impact on people's reproductive health; and with at-risk target groups (sex workers, transport workers, fishermen, miners, youth) measuring behaviours and attitudes that impact on their HIV/AIDS risks and prevention. Key indicator data for health programs has been collected as well as brand, media usage and demographic data for use in social marketing programs.

• These KAP surveys have been designed as baseline surveys and tracking rounds are planned so that change in behaviours, attitudes and knowledge can be measured over time.

• Special training programs have been designed and delivered by Compass to ensure the interviewers had the required skills to interview respondents effectively about their sexual behaviours and attitudes.

• Other KAP surveys conducted have collected data on consumer product purchasing behaviours, advertising recall, social norms and beliefs among the general population.

Household Expenditure Surveys

• Compass has conducted surveys in urban and rural centers measuring household incomes, expenditures and changes in spending power and patterns. These surveys have also been designed for replication to track changes over time.

Baseline Health Surveys

• A baseline health survey conducted in remote areas of northern Rakhine State collected data on immunization, nutrition, water and sanitation, housing and demographics.

Program Monitoring & Evaluation

• In 2000, Compass conducted a quantitative survey in 55 randomly selected and often remote, townships of Myanmar to evaluate immunization coverage of women of childbearing age and their children. UNICEF and Myanmar's Department of Health commissioned the survey.

• Quantitative surveys have also been conducted to evaluate communication and information campaigns funded by UN agencies and implemented by local organizations.

• Evaluations of INGO service delivery to communities have been conducted using quantitative household surveys.

• The quantitative components of these evaluation studies have tended to be results-based and have been complemented by qualitative phases of the research that have evaluated process.

Mapping And Target Group Population Estimation

• For surveys that have involved specific target populations (sex workers, transport workers, fishermen, unemployed male youth, truck drivers, miners, …) Compass has conducted mapping exercises where field staff have mapped sites where target group populations can be found, counted population members present at different times and collected information about the populations frequenting those sites. This primary source information has then been used in conjunction with secondary data sources (when available) to estimate population sizes. Population size estimates were then used to build sampling frames for quantitative surveys.